The word ‘performance’ is often an objective term influenced by subjective factors. 

For example, in business, sport, and life, it is our performance that is closely monitored,critiqued, and even judged. The opinions, attitudes, and beliefs of others can either positively or negatively affect the probability for future success.
As a Master Performance Psychologist, Dr. Brad Jurica is passionate, meticulous, and diligent at helping students increase self-awareness, build resilience, and improve selfdiscipline.
Holding undergraduate degrees in Psychology and Philosophy with Honors, a Master’s degree in Psychology,and a Doctorate in Applied Sport Psychology, Dr. Brad has a thorough understanding of a variety of theoretical and applied modalities. Over the last eighteen years, Brad has focused his efforts and continued education on teaching cognitive skills, mindfulness, and resilience training to help students perform their BEST when it matters most. Brad continues to challenge students at ECNUAS to get comfortable being uncomfortable by focusing on the process and making the choice to perceive ‘obstacles’ as opportunities for self-improvement. In addition, Brad has published a dozen articles in various psychological journals and magazines and is an accomplished presenter at International conferences on various topics within the field of applied Psychology.
In his spare time, Brad enjoys surfing, Cross Fit, and running marathons. He is a member of the Surfrider Foundation and continues to be a global advocate for keeping beaches and coastal wetlands pollution free.

“表现”是一个受主观因素影响的的客观名词。打个比方，在商业、运动、和生活中，我们的表现常常受到他人的密切关注、批评乃至评价。他人的观点、态度和信仰会对未来成功的可能性产生积极的或是消极的影响。作为一名优秀的行为心理学家，Brad Jurica 博士积极努力的帮助学生们提高自我意识、培养韧性，提高自律能力。
Brad 博士以优异的成绩获得了心理学和哲学荣誉学士学位，心理学硕士学位和应用运动心理学博士学位，并对各种理论和应用方式有着全面清晰额了解。在过去 18 年中，Brad 博士一直致力于教授学生们认知能力、正念减压法以及锻炼学生们快速恢复的能力，以帮助学生们在重要时刻做出最好表现。对于华师双语的学生们，Brad 博士也让们挑战自我，通过让学生们专注于过程并选择将“障碍”视为自我提升的机会，使学生们慢慢适应各种情况。此外，Brad 博士在各种心理学期刊和杂志上发表了十几篇文章，并在应用心理学领域内的各种主题的国际会议上进行过演讲。

业余时间，Brad 博士喜欢冲浪、健身和跑马拉松。他是冲浪者基金会的成员，并一直在全球倡导保持海滩和沿海湿地无污染的行动。